- Top brands create products people love by employing design thinking and Six Sigma principles.
- Design thinking involves creating an emotional connection with consumers through the product's aesthetics and functionality.
- Six Sigma, invented by Bill Smith at Motorola, is a system to streamline the manufacturing process and remove mistakes and defects.
- This system is about operational excellence and customer satisfaction, with the goal of reducing defects to a minimum.
- Brands like Honda and Toyota have successfully employed this system, leading to higher quality products with fewer defects.
via How Top Brands Create Products People Love