Improving Client Relationships: A Four-Part Sales Framework
The video provides a four-part sales framework for creative business owners to improve their client relationships and sales conversations. The framework includes: 1. Controlling the Frame: Setting the agenda of the conversation. 2. Identifying the Gap: Understanding the difference between the client's current situation and their goals. 3. Testing the Time Frame: Assessing the urgency of the client's needs. 4. Guiding the Next Step: Leading the conversation towards the next action.