- Balancing content creation with client work
- Having a client acquisition strategy
- Avoiding complacency when business is good
- Preparing for inevitable client changes
- Using content marketing for client acquisition
- Attracting new clients by understanding their needs
- Increasing confidence by having more customers
- Being selective with work that fits your schedule and pays well
- Reframing content creation as an opportunity, not a burden
- Taking advantage of free advertising through social media
- Improving content by learning storytelling and understanding customer needs
- Committing to a specific client niche
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